Free at aaoinfo.org: Fall 2016 Business of Orthodontics Webinars
● “The Social Six: Strategies and Techniques for Engaging & Growing Your Online Presence,” by Dr. Kyle Fagala. Dr. Fagala discusses best practices for the social media sites Facebook, Twitter, Instagram, YouTube, Google+ and Snapchat. Learn how to create high-quality content for social media that will engage your current and prospective patients.
● “Key Performance Indicators for Orthodontic Practices,” by Andrew Tucker, JD, CPA, CFP®. The presentation addresses metrics that indicate treatment efficiency within your practice, the efficacy of your marketing and treatment conversion and how to determine your office overhead. Mr. Tucker also explains how to find pain points with the information, so that you can take immediate action for improvement.
Access the Business of Orthodontics Online Lectures